{"title":"Founder's Loadout: 25 Top Picks for A\/W25","description":"\u003cp\u003eTwenty-five essential items hand-picked by the founder for autumn and winter. Personal selection of proven performers and new releases for the season. From technical outerwear to base layers, curated recommendations based on extensive field testing. Autumn\/winter essentials chosen by someone who genuinely uses the kit rather than just sells it.\u003c\/p\u003e","products":[{"product_id":"phalanx-fleece","title":"PHALANX FLEECE","description":"\u003cp\u003eMen's black fleece constructed from Polartec® High Loft™ fabric. Designed for cold weather hiking and mountaineering.\u003c\/p\u003e\n\u003cp\u003ePolartec® High Loft™ has the greatest warmth-to-weight ratio of all Polartec® fleece technologies. Its patented construction traps more body warmth with longer fleece fibres than conventional insulation for soft feel and maximum comfort. Unique open mesh stitching vents excess heat during exercise. 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